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Reading the worklist

The worklist is a ranked list of opportunities. This page explains how to read one row and how the list is ordered.

Worklist cards showing Rebalance and Grow opportunities with Measured and Limited-data trust labels

A few rows from the MovieLens worklist: the band header ("Next"), a verb-first headline, the reason, a detector chip (Rebalance, Grow), and a trust label on the right.

Anatomy of an opportunity​

Each row is a specific, actionable bet:

  • A verb-first headline — "Commission more sleep content," "Rebalance nutrition." The verb is chosen to match your business, so a publisher sees "Commission," a streamer "License," a retailer "Stock."
  • The reason — the plain fact behind it: "2.4× the typical pull on only 12 articles."
  • A band — how urgent the bet is (below).
  • A trust label — how much evidence stands behind it. See Trust labels.
  • Evidence — a small visual that shows the imbalance the opportunity is built on (a demand-vs-supply bar, a drop-off funnel, a recency meter, a week-over-week trend).

Click any row to open its detail, which spells out the numbers and the reasoning:

Opportunity detail pane showing demand, supply, per-item pull, confidence, and the evidence bar

The detail for a "Grow" opportunity: demand and supply side by side, the per-item pull, the confidence tier, and a "Why we think this" bar placing the category against a typical one.

The three bands​

Opportunities are grouped into three bands by urgency:

  • Now — act this cycle. A clear, well-evidenced imbalance worth moving on.
  • Next — worth planning, not yet urgent. Over-supply nudges and softer signals land here.
  • Watch — keep an eye on it. Bets that are inferred rather than measured are held here so they never crowd out proven work.

Within a band, the default order is by how much demand is in play, so the biggest opportunities float to the top.

The kinds of opportunity​

Each row is one of a handful of named readings of the supply/demand imbalance. You do not have to memorize these — the headline says what to do — but knowing the categories helps you scan:

  • Expand — demand is outrunning a thin shelf. Make more.
  • Rebalance — too much catalog for the demand it draws. Reallocate the effort.
  • Establish — a category you promise but carry nothing in. Start covering it.
  • Refresh — content in a fast-moving area has gone stale. Update it.
  • Deepen — people drop out partway through a journey, like a course or a series. Fix the experience, not the catalog size.
  • Ride — something is accelerating. Get ahead of it.

The set adjusts to your data​

You will not always see every kind. An opportunity only appears when your data can actually support it. If your catalog has no dates, you will not see Refresh; if nothing tracks progress through a journey, you will not see Deepen. Nothing is faked and nothing is silently dropped — the tab shows the honest subset it can compute from what is connected, and grows as more of your data comes in.